Spencer Coulton
Content marketing strategist with 6+ years of digital agency experience, rooted in a longer storytelling background. I care a lot about how brands sound and what they actually say — and just as much about the systems and craft that get them there.
Fully Charged: SEO & Content for Elliott Energy
Elliott Energy is a Philadelphia-based commercial energy firm that needed a stronger digital foundation. I rebuilt the site's content architecture, rewrote the homepage with a clearer value proposition, and developed three new service pages targeting high-intent local and compliance-specific searches — including a Philadelphia BEPP compliance page that surfaced in Google's AI Overview within days of publishing.Within three months, six core keywords reached position 1 or 2, and qualified inbound leads increased roughly 4x compared to the prior year's baseline.
Healthcare Marketing at Scale
The pieces below are from my four-year tenure as a Content Supervisor and Content Marketing Strategist at Einstein Industries, where I authored content for healthcare practices across dental, surgical, and specialty medical verticals. Three representative examples — each a live, public-facing client site:
A Center of Excellence in a category full of noise.
Authored homepage and interior page content for a board-certified bariatric surgeon recognized as a Center of Excellence by the ASMBS. The challenge: weight loss surgery is a deeply personal, high-stakes decision, and patients need to feel both informed and reassured before they ever schedule a consultation. The copy leads with a real patient outcome (Kristal's 148-lb loss), surfaces specific credentials over generic claims, and walks readers clearly through procedural options without burying them in clinical jargon — building confidence at every scroll.
A global pioneer in a procedure most people will never need — but the right families travel the world for.
Authored the homepage and a featured interior page on pediatric ear reconstruction for an internationally recognized pediatric plastic surgeon. The audience here is largely parents researching options for their children, often during emotionally difficult moments. The writing balances Dr. Reinisch's truly exceptional credentials and global reputation with the warmth and reassurance parents need when considering surgery for their child — leaning hard on social proof and specialty positioning without overshadowing the human stakes.
Positioning a Mexican dental practice as premium specialty care, not a budget alternative.
Authored homepage content for a family-led dental practice on the Mexico–U.S. border serving patients traveling for specialty periodontal, implant, and cosmetic care. The strategic framing challenge: most dental tourism marketing leads with savings, but CLIA's positioning required the opposite — leading with specialist credentials, advanced technology, and a digital-precision approach that signals premium care first, cross-border convenience second. The copy frames the practice the way a top U.S. specialist would frame themselves, then surfaces the geographic accessibility as a bonus, not a workaround.
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Currently exploring senior copywriting, content strategy, and content operations roles where craft, AI fluency, and storytelling matter together.